Primary wordmark
Use on ink, photography or any colour darker than 50% grey. Maintains legibility in print and digital. The original 2000×569 PNG covers retail signage all the way down to email signatures.
Press & Brand
inWalsall brand assets.
Everything you need to feature inWalsall Magazine in a sponsorship deck, advertising plan, press release or partner update. Logo, palette, typography and a few simple usage rules.
For anything not covered here, email hello@inwalsall.co.uk.
Logo
The inWalsall mark.
The wordmark is the heart of the inWalsall identity. Use it at the proportions provided, against a dark background that lets the gold and white read clearly.
Colour
The palette.
inWalsall borrows its core palette from the Walsall Awards family but leans on the gold accent as its primary identity colour, signalling celebration, quality and editorial warmth.
Gold
#B08D3C
Primary · logo, accents
Ink
#141414
Backgrounds, mastheads
Ivory
#FAF7F2
Body backgrounds, reversed text
Red
#E01F26
Editorial CTAs, sparingly
Typography
The typefaces.
inWalsall shares its typography with the Walsall Awards house style, keeping the sister brands visually connected. Both faces are free, web-served and licensed for any use without attribution.
Aa
Bodoni Moda
Use for: Magazine titles, feature headlines, pull quotes and decorative numerals.
Weights: Regular 400, Medium 500, SemiBold 600, Bold 700 (plus italics).
Aa
Lato
Use for: Body copy, captions, by-lines, navigation and any reading-length text.
Weights: Light 300, Regular 400, Bold 700, Black 900.
Usage
A few simple rules.
Do
- Always place the wordmark on ink or another dark colour at least as dark as 50% grey.
- Keep clear space around the logo equal to the height of the lower-case "i".
- Lead with the gold accent on covers, mastheads, posters and editorial features.
- Pair inWalsall content with photography that celebrates Walsall’s people and places.
- Link "inWalsall" or "inWalsall Magazine" back to walsallawards.co.uk/inwalsall-magazine.
Don't
- Don’t recolour the wordmark, apply gradients or add drop shadows.
- Don’t place the logo on light, busy or low-contrast backgrounds.
- Don’t stretch, condense or skew any part of the wordmark.
- Don’t substitute alternate typefaces in headlines, mastheads or pull quotes.
- Don’t crop the logo or use only a portion of it as a graphic device.
Key facts
What to write.
The essentials, ready to drop into press releases, advertising plans and partner decks.
Brand details
Name: inWalsall Magazine
Tagline: Walsall First. West Midlands Connected.
Sister brand: Walsall Awards 2026
Web: walsallawards.co.uk/inwalsall-magazine
Email: hello@inwalsall.co.uk
Boilerplate paragraph
inWalsall is Walsall’s new magazine celebrating the people, businesses and communities that make the borough proud. Sister publication to the Walsall Awards 2026, inWalsall shines a spotlight on positive stories, local enterprise and community achievement across Walsall and the wider West Midlands.
Press contact
Need something else?
For interview requests, additional imagery, advertising rate cards or editorial submissions, get in touch with the inWalsall team.
